Needs based selling

I am sure you are familiar with the phrase, “I could sell ice cubes to an Eskimo.” First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish. You would have to be one...

Shut up and talk to me!

You communicate everyday, but did it ever occur to you that words are only a tiny part of your “speech”? A UCLA study revealed that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a...