The Outcome Of Not Playing By The Rules

by | Jul 25, 2007 | General

I don’t know why I like group writing projects. I know why I like this one I’m going to contribute to right now: What Is Your First Rule Of Writing? I like it because it is hosted by the newly launched Clean Cut Blog, the younger “brother” of...

The ABC of writing good ad copy

by | Aug 18, 2006 | Communication, Marketing

I saw a lot of threads on forums about how to write good advertising copy. I’m happy to see that people realize the importance of the ad content, that they don’t count only on quantity, on the budget spent on showing the ads. This is true, with the same budget you can...