The ABC of writing good ad copy

I saw a lot of threads on forums about how to write good advertising copy. I’m happy to see that people realize the importance of the ad content, that they don’t count only on quantity, on the budget spent on showing the ads. This is true, with the same budget you can...

Latest Trends of Google

Wondering around on the net, I just discovered a new service provided by Google Labs. It is called Google Trends and it compares searches on different topics at your choice, over time, back from the beginning of 2004. It also displays a split by geographic regions....

Needs based selling

I am sure you are familiar with the phrase, “I could sell ice cubes to an Eskimo.” First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish. You would have to be one...