Last Updated on April 20, 2020
Monetizing our sites has become a permanent concern. Some people would stick ads in every single white space still available on their pages, only to add a buck or two to the money making dream. Ironically, the more ads you stuff on a page, the less impact they have, and you find yourself with no loyal readers, and with a page which is so hard to read that even you cannot find what you are looking for.
I’ve just discovered a new way advertising: pay per play. Do you know what this is? It is a system of Net Audio Ads which will play 5 seconds audio advertisements to the visitors of the pages where you’ve inserted the special PPP (Pay-Per-Play) code provided to you when you join the network.
It seems that there is a big demand for this kind of advertising, so by the end of 2007 there were already 6 million websites in the Pay-Per-Play network, as they mention on their website.
Leaving aside that you earn money without chasing away the visitors (which is balanced by the fact that sounds can be annoying and not safe for work), I see the big benefit in the PPP referral program, which offers a 3 tier compensation plan:
- TIER 1: You get 25% of what the advertiser spends “per play” on audio ads which are served on your websites. The condition is that the visitor stays on that page for more than 2 seconds (so don’t even think to buy some automated traffic, as it won’t work). You get paid even if the visitor doesn’t have the sound enabled. Some statistics show that 20% of internet surfers don’t have the sound enabled.
- TIER 2: You get 5% of what the advertiser spends “per play” on audio ads that are served on the websites of people you have referred to the program.
- TIER 3: You get 5% of what the advertiser spends “per play” on audio ads that are served on the websites of those that your direct referrals get into the network.
Joining is free, the affiliate program is free, but today, February 1st is the last day you can benefit from this type of referral scheme. Starting tomorrow, you’ll only get paid for ads you serve on your websites.