I still remember the childhood times, when we were under the Mickey Mouse magic, and we were fascinated by all Disney characters. There were no so many toys by then, so we never had the chance to play like nowadays children do.
I was looking the other day at MEGA Brands: they offer a nice selection of branded toys such as Disney Princess playing kits, or Disney cars, or the Mickey Mouse club collection. The website is well structured, offering visitors the possibility of having their own wish list, where they can include whatever they like from the multitude of famous brands toys available in the shop. In order to make browsing easier, the toys are grouped in age, price and brand categories. Additionally to the shop, there are two entertainment sections, one for kids and one for the family, with fun games and even a club.