Running a small business often requires you to think outside the box or, in this case, outside the store. If you have a product that you sell, whether it is a delicious type of food, a special handmade craft, or carefully grown fresh produce, moving it from an interior store to an outdoor market can be an excellent way to boost sales on days that are conducive to big profits. While you might not want to conduct most of your business this way, you can find a few days a month on which your sales can increase simply by making your sales location portable. Variety is good business.
Where to Set Up
The first place to look is for any sort of open air market that takes place in or near your city. These usually happen on weekends and usually get started in the morning, so you’ll have to be prepared to spend your Saturday and/or Sunday morning working, but the profits can really outweigh the inconvenience in these cases. Many cities have a weekly market or a farmer’s market at which vendors set up booths and tables and sell their wares to passing customers. You can register for one of these tables by contacting the organization that runs the market. Even if there is a fee involved for having a selling space, it will probably be quickly offset by your increased sales. Most people who visit the market are likely to pass by your table and this is a great way to get your product out there and attract new customers. Also, keep some business cards available on your table for customers to take with them, so that they can buy more of your product later at your store or from your website. And getting the message of your business out to as many possible customers as possible will mean long-term profits in the long run.
How to Set Up
Once you have your location and days planned, you need to make sure your retail stand is ready to handle a large amount of sales in one day, and that you are prepared to take payment from all your new customers. You should invest in a portable credit card reader, which will allow you to take credit and debit card payments even if you are not connected to your usual cash register system. These can often be attached to tablets or even smartphones, allowing you to run your transactions remotely and still receive electronic payments. Since not everyone carries cash, and those who do will be limited in how much cash they have to spend, taking electronic payments will greatly increase the likelihood that people will buy your product and that they will buy more of it.
Setting up shop outside your usual physical store takes some preparation, but its good business and the profits can make it very worthwhile. Make sure that you always comply with your city’s regulations in regards to sales in public areas, and that you are always prepared with necessities, like a cash box, enough cash change, and a means by which to give customers receipts. Then enjoy your new way of not only selling your product, but also attracting new customers, and the profits it will reap for your business.