September 2013 update: LoudLaunch is a scam and you shouldn’t pay for any of their services. They failed to pay their business partners.

SEO stands for Search Engine Optimization. It comprises a set of measures aimed to “broadcast” authority signals to search engines. When search engine spiders visit your website, they look for such clues that tell them “Hey, look! This site is an authority in such and such an area of expertise, so it should be ranked first!”

Websites need SEO in order to be found in searches on Google, Bing, Yahoo or other similar engines. Just developing a website and filling it with content doesn’t help much, if you want it to be visible. This is where SEO companies come into play: they evaluate your website from the SEO standpoint, then they make a report which shows the strengths and weaknesses of your site. After that, they take the weak points one by one and fix them. For example, if very few other sites link to yours, you may need an SEO link building campaign to strengthen your authority on the Internet.

Following this example, click here to see how Loudlaunch was rated number 2 Best Link Building Company in Canada, in March 2013. When it comes to SEO and most of all to link building, you need to be very cautious when you choose a company to use. A wrong move from your SEO provider and you’ll sink in Google as if you never existed. Good link builders know very well Google’s Webmaster Guidelines, for instance. They will make sure everything they do complies with these rules, so your website won’t get penalized because of unacceptable practices. They will permanently stay alert and up to date with the latest news from search engines. If they are really outstanding, they will find creative ways of making other webmasters mention your website and link to it from theirs.

What do you think? Is link building a must-have or can can one do without it just as well?